Doom Bar Bitter is named after an infamous sandbank at the mouth of the Camel Estuary in North Cornwall.

Where the river Camel meets the Atlantic Ocean on Cornwall’s rugged north coast, a sand bank, centuries old, known as the Doom Bar protects and calms this beautiful estuary. Sailors respect the Doom Bar knowing it to be unforgiving if met with haste or arrogance.

Doom Bar the beer embodies many characteristics which make it worthy to carry the name of this natural wonder. It’s distinctive aroma and balanced flavour set it apart from other beers taking unsuspecting first time drinkers by surprise with its moreish appeal. Doom Bar has achieved international cult status, is one of the fastest growing beer brands in the UK and the best selling cask beer in the South West of England.